Shine a Light

As you may know I’m BIG supporter of my home & region, Hawke’s Bay.

And, as you may also know, I’ve been pretty vocal about how little media exposure (other than disasters & crime) regional New Zealand has gotten over the past two decades in favour of an Auckland-centric focus.

In the last 5 years we saw the rise of smaller news websites like Spinoff & Newsroom, intended to take on the likes of TVNZ, Mediaworks & Herald/NZME.

I had high hopes for these new sites, given how little the main players cared about places like Hawke’s Bay.

I was disappointed.

Early on it seemed Spinoff had more articles about NZME’s Jane Hastings than the actual city of Hastings.

To them apparently one media person > City of 80600+

And if not for the wonderful, award-winning autobiographical writing of the late Peter Wells, Napier would have hardly featured at all.

Hardly inspiring for this regional reader and writer.

Not to be out done, Newsroom’s Mark Jennings essentially declared NZ’s regions don’t matter:

“Viewers in Invercargill don’t give a toss about Whanganui’s sewage problems.

There are simply not enough stories of national significance in Nelson or Queenstown or Tauranga to justify a full-time TV reporter in those areas.”

That understandably pissed me off.

The new wunderkind websites had the same mentality as the old media dinosaurs they were meant to be superior to.

It felt like they were blowing the biggest opportunity New Zealand media had had in years – Wherever there was internet access they could have had reporters!

Within the last month the New Zealand government recognized the country has a serious lack of local-body news coverage – particularly in regional NZ and announced a scheme to put several specially focused, government-funded reporters in established newsrooms around the country.

Then last week a story with major public reaction & national implications broke about state carers taking newborn babies from their parents.

The story wasn’t broken by a mainstream media outlet.

It was broken by Newsroom.

And the story wasn’t based in Auckland. It came from Hawke’s Bay.

My region.

So I’ve been right all along?!

NZ regional news DOES matter!?

This should feel like vindication for me, but it doesn’t.

How many issues have been missed because they were “regional/provincial” and “didn’t matter”?

How many wrongdoings could have been stopped?

Jennings’ hypothetical Whanganui sewerage problems?

Homelessness?

Inequality?

This is just the tip of an iceberg New Zealand media SHOULD have started melting years ago!

Heck, in the 80s we had regional news in print and on national TV every weeknight that stopped these bergs from forming in the first place, let alone making it out into the shipping lanes and causing casualties.

We have regional stories that deserve coverage, as many have national implications; A specialized regional local government reporter program in the works, and a Provincial Growth Fund to assist NZ’s growing regions.

Isn’t it time NZ’s commerical media refocused back on the regions, too?

There’s a saying goes:

“Sunlight is the best disinfectant”.

Regional New Zealand has a whole lot of growth going on. Not all of that growth is going to be good.

It’s going to need a lot more solar energy from traditional & digital NZ national media to keep regional growth rot-free!

Leave a Reply

Your email address will not be published.