Tag Archives: Retail

“What’s in a (Toy’s) Name?”

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"Dog" and... um... "Dog"!

“Dog” and… um… “Dog”!

Like most children, Little Miss Frame has several soft toys, teddy bears etc. – each of which her mum and I have named for ease of memory and identification.

Being children of the 80’s, Mrs F and I were brought up amidst a flood of “branded” toys. “Barbie” was, and will forever be “Barbie”, no matter how many versions of her you have. My GI Joes all have their allotted code-names as per the packaging and Carebears will always be either “Carebear” (as we call the little one we got Miss F), or whatever its model name is – “Fun-shine” “Hugs-a-lot” etc.

The biggest percentage of soft toys my wife and I had, though, avoided mass commercialisation. My wife had (and still has) “Mr Ted” – a teddy bear almost as big as she is now that her father made and “Eric” the troll doll. I had the “Playschool”-influenced, hand-made “Big Ted” and “Little Ted”, as well as “Monks” the monkey and a mini Footrot Flats dog I got for my 7th birthday called, you guessed it, “Dog”!

Like us, 99% of our daughter’s toys are unbranded, hand-made etc., so we had free reign with what we called them. But WHY we named them what we did is half the fun of the exercise.

There’s “George” the pink furry hippo – named after, funnily enough, “George” the pink furry hippo from the 80’s TV series “Rainbow”.

We got a second, smaller hippo for pram travel and naturally we couldn’t have a “George”, without having a “Mildred”!

There’s “Vincent” – the bear with one ear (the other started coming loose and had to be removed for safety reasons).

And “Henrietta” is a small, googly-eyed Giraffe. I have no idea why I called her Henrietta, other than it seemed a fitting name for a giraffe at the time.

These are the names that will stick with our little Miss and her toys for years to come. Hopefully she’ll have fond memories of playing with them and when she has her own children (no pressure – you’re only 9 months old!) she’ll have fun naming their teddies and toys.

What (and why) were YOUR toys names?

Welcome to #GigatownNapier!

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GIANT

Welcome to #GigatownNapier!

For those who are unaware, “Gigatown” is a competition being run by Chorus over the next year or so.

The winning city / town of will receive:

“The fastest internet in the Southern hemisphere – Chorus will make a special one gigabit per second (1Gbps) wholesale service available in the winning Gigatown at a special price and a Gigatown development fund – a $200,000 fund provided by Chorus and Alcatel Lucent’s Connect will support entrepreneurs and innovators taking new services over Gigabit fibre to market for Gigatown.”

I’m all for Napier becoming the first city in the southern hemisphere to have gigabit internet speeds. I can see just how much of a benefit our city and region could gain from such a digital asset. At the very least it is a way to engage, employ and empower Hawke’s Bay’s technologically-savvy youth and maybe even keep some of them from leaving the region in droves as they currently do.
At the most, it can put us at the forefront of the digital world and create massive financial, employment and social gains for our region. That’s why I’ve become a “#GigatownNapier ambassador.”

HOW the competition is currently structured leaves me more than a little cold, though.

The first stage of the competition is all about getting as many people to “hashtag” (“#Gigatown(insert location here)”) your town’s Gigatown handle on as many forms of media as inhumanely possible.

This can, of course, backfire with lots of people getting tired of seeing or using the Gigatown hashtag very quickly – social media is, after all, a very fast moving, trend setting (and following), constantly changing and fickle.

It all seems a little “Spam-like” to me (although there are rules and guidelines to help avoid this).

Currently leading the “#Hashtag Section” is Wanaka – where a simple ham sandwich from a lake-front cafe can set you back a whopping $10 (this was what sticks in my mind from the last time I was there), with almost 70,000 points. Oamaru, the “Steampunk” capital of New Zealand second (I’m pretty sure Steampunk technology isn’t internet compatible, though) is second, 37,000 points behind.

Napier is 14th

There are, apparently, conversion factors to be taken into consideration here – towns with smaller populations (like Wanaka and Oamaru, for example) appear to get more points per capita / hashtag, than bigger population centres. But this will start to even out as the competition proceeds, so we’re told.

Under this basis, let’s all just hope the likes of Otira don’t get too involved, or they’ll smoke the lot of us!

All the hashtag noise has also been a bit of a distraction from recent problems Chorus has been having with the government and the Commerce Commission over “unbundling” and the rolling out of New Zealand’s Ultra-Fast Broadband (“UFB”) network.

It has been interesting to note, too, that while the promise of gigabit internet speeds has been raising a lot of interest, the usage and uptake of “the next big tech thing” – Ultra-Fast Broadband in New Zealand has been a pretty slow. Despite the government and providers strongly promoting the use of UFB and installing the infrastructure for it around large portions of metropolitan New Zealand over the past few years, it has been gaining momentum only recently.

Rather than making the most noise, I’m all for the winning town being the one with the most substance.

Napier deserves an opportunity like this.

We have the port, airport and roads facilitating the transit of goods – export being our biggest earner and the servile tourism industry being a big portion of the region’s economy, but a poor earner for those involved.

Inject gigabit internet technology into Hawke’s Bay and I think we could foreseeably overtake at least one of those sectors. In doing so we would also massively increase the number of skilled workers, increase the wages, in doing so local boost consumer spending and launch the region’s economy into the stratosphere.

Regardless of what happens in the competition, whether Napier becomes #GigatownNapier or not, I still think this is a great opportunity for Napier and Hawke’s Bay.

I went along to the first that Napier “Gigatown Education Seminar” hosted by Ryan Jennings and I was impressed by the passion and drive I saw and heard from everyone at the event to see this sort of thing happen for Napier.

For too long Napier has been chained to the past. Over recent years I have felt we are just out of reach of that one thing that will get Hawke’s Bay out of its current economic doldrums. This is a great opportunity to thrust ourselves through the present and into the future.

Be it with Gigabit internet speeds, or with Ultra-Fast Broadband, this is a great step in the right direction and an opportunity that cannot be wasted!

Capture

A Month of Fun-Days!

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Looks a bit quiet, eh?

Looks a bit quiet, eh?

#GigatownNapier needs some giddy-up!

Inner-city Napier sadly lacks activity and public events. There is a citywide sale in the slowest, coldest time of the retail year, one day of the year when you’re supposed to be randomly kind to one-another (just one?) and a prolonged picnic on Napier’s Marine Parade, which draws people to the CBD’s periphery, away from the retailers and taking custom away from its own cafes.

Cumulatively it amounts to just over a dozen days of activities, covering less than 5{3919f50c199a8627c147b24d329ff0de8aa05e3a462fa3330e11cd9ea56ed948} of the year.

The CBD marketing association ladies will claim that it costs a lot (of council / retailer funding) to run their organizations and provide the same handful of events each year. But you’ve got to admit, the region’s central city businesses don’t appear to be getting much bang for their buck and our CBD needs both bang and buck urgently!

I get sick of cost being an excuse for inactivity. What about passion, creativity and imagination? Just use Youtube as an example. A couple of people with an idea and a camera can create something for nothing that millions of people around the world can view, enjoy or be inspired by.

Last year I took to Twitter with some ideas for getting action back into Napier’s CBD. We need preferably free (or very cheap) events that both enliven Napier’s city centre and encourage more spending. I tried to think outside the square as much as possible and involve local organizations, schools, groups etc. or develop ideas that involve partnerships with local or national companies giving them event naming rights in return for their logistical or financial input and the subsequent advertising.

The companies I mention below are mentioned merely a guideline – they are ones that I follow or vice versa on Twitter. As is the order of events – I started from a Monday and went from there.

Week 1: Your Brand Here!

#1: More FM Monday: Live broadcasts, sausage sizzles, fun & games with the local radio station!

#2: Hawke’s Bay Today Tuesday: Special feature section on Central Napier: History, Then and Now pictorials, stories etc. in the paper with perhaps a pull-out coupon selection for CDB businesses combined with displays throughout town, public interactivity with editors, reporters etc.!

#3: Whittaker’s Wide & Walk to Work Wednesday: Leave the car at home, ride or walk to work and get rewarded with CHOCOLATE!

#4: TV Thursday: New Zealand TV networks love doing live crosses, so the networks can broadcast their breakfast shows from Napier! Imagine TV One’s Breakfast broadcast from cafés and shops throughout Emerson Street, or TV3’s Firstline being presented from the balcony of ‘The Dome’ with the sun rising over Hawke Bay and Marine Parade behind it!

#5: Thank Grabaseat it’s Friday: Air NZ (who, let’s face it haven’t been the most generous to Hawke’s Bay in terms of flight prices) discounts their airfares to our region; Napier puts on a city-wide party to celebrate, attract and welcome the visitors!

#6: Suzuki Swift Saturday: BMW is launching its latest X5 in Napier next week, which is pretty awesome. So why not other marques? The Suzuki Swift has become the small car of choice in NZ for quick, stylie, around-town commuting. So why not launch their next generation car in a stylie city centre like Napier?

#7: Subway Soundshell Sessions: Free / gold coin donation to see live music at the Soundshell!

Week 2: Community Involvement!

#8: Musical Monday: Buskers & school bands / orchestras play throughout Napier’s CBD! I have had a concept in my head for some time of a combined Napier high schools orchestra / band / choir / variety show at the Municipal Theatre that this could tie in with.

#9: It Takes Two to Tango Tuesday: Cafes & shops open onto the street to music & dancing lessons / demonstrations!

#10: Awareness Wednesday: Napier’s community groups, clubs, etc. stage an outdoor expo along the paved areas of Emerson and Market Street. Raising awareness of what can be done in and for this beautiful city!

#11: Theatrical Thursday: Schools and local theatre groups take to the streets to perform!

#12: Fashion Friday: Napier’s clothing stores host a combined fashion parade and use Emerson Street as the catwalk! EIT fashion / theatre / media students can assist in the production, aiding their studies!

#13: School’s Out Saturday: Activities specials & events for the young ones throughout town!

#14: Sport Hawke’s Bay Sundays: Plenty of green grass along Marine Parade and empty spaces not being used, so let’s use it for interactive sport demonstrations!

Multi-Media Week

#15: Make Some News Monday: Hawke’s Bay Today, the Dominion Post etc. open up to Napier people for them to submit their CBD stories & pics. (Also gives any thin editions a bit more bulk!)

#16: Twitter Tuesday: Encourage the public to utilise the CBD’s free Wifi coverage by sending Tweets, pictures & video broadcasting Napier to the Twitterverse! Get #Napier trending internationally on Twitter!

#17: Wifi Wednesday: Encourage the city’s people and businesses out onto the streets with the CBD’s free Wifi network!

#18: Youtube Thursday: Expose the world-wide interweb to virtual guided tours of Napier people’s favourite places and things? Create some interest and make people want to visit and check them out for themselves!

#19: Facebook Friday: Encourage the public to utilise the CBD’s free Wifi coverage by sending pictures & video broadcasting Napier onto Facebook! Get #Napier trending internationally!

#20: Snapshot Saturday: Post pics of central Napier onto sites such as Flickr, Instagram and Pintrest. Prizes for the most “liked” or creative photos!

#21: Open-air Cinema Sunday: The Soundshell doubles as an outdoor cinema for the evening!

Commercial Week

#22: Makeover Monday: Central Napier’s proliferation of women’s clothing stores, hairdressers, beauty therapists and masseuses take the fore to make Napier people look and feel wonderful!

#23: Tax-free Tuesday: A city-wide 15{3919f50c199a8627c147b24d329ff0de8aa05e3a462fa3330e11cd9ea56ed948} off Sale!

#24: Midweek Market Wednesday: Napier’s Farmers’ Market comes to town a few days early in the evening, while Inner-city shops have stalls outside during the day.

#25: Themed Thursday: City-wide storefront displays and promotions based around an event or a local / visiting national sporting team etc. Public votes on best display, specials on anything black and white (for a Magpies theme)!

#26: Alfresco Feast Friday: For an evening Emerson Street becomes Napier’s biggest outdoor restaurant, as the CBD’s eateries put on an outdoor serving to put the “Great Long Lunch” to shame!

#27: Special Someone Saturday: Treat your special someone to breakfast, shopping & more! Spend $20 or more in a store city-wide to be in the draw to win a night at The Dome / County Hotel etc.!

#28: Slow, Summery Sunday: Take a stroll through town, have a shop, have some lunch at a café and then wander up to the parade for a leisurely walk, or relaxed concert at the Soundshell!

“If All Else Fails” Week

#29: Music Video Monday: Why has Napier never featured in a music video? Let’s make one!
If No bands are forthcoming, then it could become “Manufactured Pop Monday”, evolving into a reality TV series featuring a search for local talent. How could NZ on Air refuse to fund it?

#30: Tug of War Tuesday: With so much rhetoric and spin over the amalgamation debate, let’s settle it the old fashioned way – a NCC vs. HDC / HBRC / WDC / CHBC / A Better Hawke’s Bay tug of war down Emerson Street. Winner takes all (or status quo)!

#31: “Wipe-out” Wednesday: Create a fun, crazy obstacle course in Emerson Street and invite people, individuals, companies and schools to take it on!

There are my ideas. What do you think?
• A month FULL of activities?
• 31 weeks with one event per week?
• Or can central Napier stay alive with the weak pulse and mere 5{3919f50c199a8627c147b24d329ff0de8aa05e3a462fa3330e11cd9ea56ed948} activity it currently exhibits.

Incidentally, the earliest chance of doing all the events, in order, would be September or December 2014, whose 31 days start on a Monday.

But why wait? I love my city and want to see it busy and prosperous.

Let’s get these ideas into fruition NOW!

Dickensian Dickens Street

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What Would Charles Dickens Make of the Napier Street named after him?

What Would Charles Dickens Make of the Napier Street named after him?

Is Napier’s Dickens Street becoming literally more and more Dickensian?

There were Great Expectations for Dickens Street after its revitalisation a few years ago, but it appears to be going through some Hard Times.

At its Hastings Street end we have a noisy, smelly and dusty industrial revolution of construction and destruction.

At the other end we have the squalor of the still half-empty and abandoned Mid City Plaza – a Bleak House going mouldy on the outside and crumbling inside, while across the road a store sells “legal” highs to local street urchins.

Now I see a giant “$2 Shop”-type store opening in the middle of Dickens Street (there are already around three such stores in close proximity).

This is no Old Curiosity Shop – rather an immense purveyor of too-cheap goods – the sort poor little Oliver Twist had to make for a pittance.

Another of these ‘bargain’ stores is not encouraging for central Napier’s growth, retail quality or the region’s reputation for low wages. You have to wonder who let it get in this state?

With festive season fast approaching, we can only hope those letting our CBD down hear an inspirational Christmas Carol or have a life-changing dream and stop being such Scrooges!

Can’t See the Resurgence for all the Empty Shops

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You may remember my previous blog post about Taradale looking a bit worse for wear after its recent upgrade. I must have had a point, as someone wrote to the Napier Courier voicing the same opinion. But I couldn’t decide whether to laugh or moan at the Taradale Marketing Association’s response to this letter in last week’s edition:

Napier Courier Letters to the Editor Wednesday 31 June 2013

Let’s look at a couple of points T.M.A. raises:

“Taradale is having a resurgence, the town is abuzz and the sun is out”
To paraphrase Meatloaf: “One out of three IS bad” Yes, the sun is out, but no the town isn’t abuzz, unless you count tumbleweeds and how could anyone let alone Taradale’s own promotions group think it’s “resurgent” when there are a dozen empty shops in their main street?

“Our parking situation is helped by friendly retailers who might just slip you a dollar”
You wanna’ bet? With retailers struggling for survival due to the parking meters scaring shoppers away, how many of them would be willing to GIVE AWAY money?

The rest of the letter descends into the usual terminally optimistic fluff that far too many Hawke’s Bay marketers have fallen back on rather than engaging in fixing the negative issues they face over past decades.

Reading Taradale Marketing Association’s response reminds me of three old sayings:

“The first step on the way to recovery is admitting you have a problem.”

“If you do what you’ve always done, you get what you’ve always gotten.”

“Those who chose to ignore the past are doomed to relive it.”
I think these are adages that too many of Napier’s older; retail precinct focussed “marketers” have been guilty of ignoring for too long. You will all too often read or hear that, according to them, things are just fine and dandy. When in reality a wheel may have already fallen off and others look decidedly shaky.

My EIT Diploma in Marketing may not have turned out to be worth the paper it was printed on, but it at least taught me a few key points on the subject. One of those things was that one of marketing’s cornerstones is “S.W.O.T.” analysis. It stands for “Strengths, Weaknesses, Opportunities and Threats” and is a core starting point for any project, outlining what they are good at, what they are bad at, what they can do to be better and what can get in the way of them achieving their goals. The “terminal optimism” as I call it expressed in such press releases flies in the face of such sensible practices as “S.W.O.T.”.

I may not be one of the cheeriest people on the planet, but at least my “realist” (some would say “pessimist”) outlook allows me to recognise problems, come up with possible solutions and truly appreciate and celebrate the successes when the problems are fixed and things are better than ever.

I like Taradale shopping centre and wish its retailers all the best as I feel they’ve been given a bit of a raw deal since their town centre upgrade. I just wish the promoters they doubtlessly pay a reasonable fee to would wake up to, or at least acknowledge the fact things aren’t all that great and take serious actions to remedy the problems they face. Otherwise people will not be able to see the Taradale’s “resurgence” for all the empty shops.