
We are constantly bombarded by road safety messages throughout media and along the nation’s highways and by-ways: “Make it click”, “If you drink and drive you’re a bloody idiot”, “100km/hr. – it’s a limit, not a target”, “Merge like a zip”. But despite these messages, Hawke’s Bay has seen an alarming spate of serious and fatal car crashes recently, especially along seemingly harmless, long, straight, wide pieces of road like the Hastings to HB Airport expressway. Why are people still making these same mistakes when they are constantly reminded of the hazards and what to do? It makes me think there might be a less obvious, yet more serious problem, to go along with speeding and drink-driving, that no amount of signage can cure – illiteracy.
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Some New Zealand bays are full of islands,
